Money is power and the West through the World Bank and IMF have it.

The $ power of the West has been used to help in-debt and developing and poor countries. In doing so it has wielded requirements and imposed severe strictures upon the country it was lending money to.

This kind of relating to the borrowing country was silently resented and dutifully endured.

Now, by this:

http://blogs.aljazeera.com/blog/americas/brics-bank-rattles-washington-consensus

they can see and hope for a better style and manner of help.

All banks are money lenders and they profit greatly from lending.

You can see already the shift to borrowing from the new BRICS bank.